A Study on the Role of Internal and External Factors in Consumer Buying Behaviour Through E-Marketplace
Handayani,
Ashur Harmadi,
Wuri Purnamasari,
Eka Patriya
Issue:
Volume 10, Issue 1, March 2022
Pages:
1-6
Received:
13 December 2021
Accepted:
5 January 2022
Published:
12 January 2022
Abstract: The digital era is marked by the rapid development of information and communication technology (ICT). The growth of internet users has increased every year. The high number of internet users opens up opportunities to sell products and reach the global market. E-marketplace is one of the media that can be used by companies to sell their products, and reach consumers with a wider scope. Indonesia, which has a high population and the third largest number of internet users in the Asian region, is a very promising market for both local and global companies. E-marketplaces are growing as a form of consumer lifestyle today who like to make purchases online, due to positive reviews about products or e-marketplaces, and the influence of promotions carried out by popular public figures, as well as consumer trust in conducting transactions online. This study discusses the factors that influence consumer perceptions to determine consumer purchasing decisions through e-marketplaces. The population in this study were consumers who have used e-marketplaces to meet their needs. The data was obtained through a questionnaire, then the classical assumption test was carried out to determine the feasibility of the statements used in the questionnaire and the distribution of the data used, then the data would be analyzed using regression. The results showed that lifestyle, brand ambassadors, online reviews, and trust had an effect on consumer purchasing decisions through e-marketplaces.
Abstract: The digital era is marked by the rapid development of information and communication technology (ICT). The growth of internet users has increased every year. The high number of internet users opens up opportunities to sell products and reach the global market. E-marketplace is one of the media that can be used by companies to sell their products, an...
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Impact of Agricultural Policy Fluidity on Trust Among Youth Coffee Farmers in Tanzania: An Application of Difference in Difference Method
Rogers Andrew,
Provident Dimoso,
Judith Namabira
Issue:
Volume 10, Issue 1, March 2022
Pages:
7-16
Received:
2 January 2022
Accepted:
17 January 2022
Published:
21 January 2022
Abstract: The present paper assesses impact of agricultural policy fluidity on youths’ trustworthiness in abiding to contracts with private investors in the coffee sector in Tanzania. In the 2018/19 coffee season, the government provided onset directives on marketing to institutionalize cooperatives to be a sole coffee collector from farmers unlike before the 2018/19 coffee season whereby farmers groups and private traders dominated. This paper defines trust as upkeep of the agreements between youth coffee farmers (a principal) and farmers groups and private investors (an agent) to supply coffee to private investors through groups albeit regulation fluidity created loopholes for youth farmers to diverge coffee to other cooperatives. Data used were collected from coffee farmers and respective cooperatives in the Southern highland of Tanzania and the Difference in Difference (DID) method was applied to analyze the impact of agricultural policy fluidity on trust among youth coffee farmers. The results indicate that the agricultural policy fluidity deterred trust among youth coffee farmers relative to elders. The results indicate that the 2018/19 coffee marketing changes impacted the decline in coffee collection with an Average Treatment effect on the Treated (ATT) of about 18.2kg of coffee parchment among youths relative to elders. In addition, it was revealed that farmers groups (new cooperatives) which had no obligations to pay back loans experienced a boom in coffee collection relative to their counterparts. It is recommended that since agricultural investments are long term, any change in agricultural policies, laws and regulations has to have preparatory phase to allow investors, cooperatives, farmers and government units participating in the value chain to determine possible negative effects and develop strategies of mitigating such effect. Cooperatives have to work with responsible department at district level to institutionalize mistrust measures restricting farmers from selling coffee to other cooperatives. One of the measures will be restricting cooperatives from receiving coffee from non-member farmer.
Abstract: The present paper assesses impact of agricultural policy fluidity on youths’ trustworthiness in abiding to contracts with private investors in the coffee sector in Tanzania. In the 2018/19 coffee season, the government provided onset directives on marketing to institutionalize cooperatives to be a sole coffee collector from farmers unlike before th...
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An Empirical Study on Impact of COVID-19 on Mobile Financial Service and Saving Practices: The Case of Bangladesh
Anika Nawar Fagun,
Sauda Afrin Anny,
Md. Mizanur Rahman Sarker
Issue:
Volume 10, Issue 1, March 2022
Pages:
17-28
Received:
4 January 2022
Accepted:
3 February 2022
Published:
16 February 2022
Abstract: The world is passing a grievous phase because of a fast-spreading disease named COVID-19. Almost all countries have experienced the impact of coronavirus on their economy. Unexpectedly, due to that situation some industries like retail chain shops, online grocery shops, Mobile financial service, IT firms are experiencing growth in Bangladesh. Mobile financial service is relatively new concept but a fast-growing industry in our country. But there are some issues that MFS users face, especially rural people. History of economics shows that countries that succeeded in accumulating high levels of domestic investment largely financed by domestic savings, achieved faster rates of economic growth and development. So, understanding peoples saving behaviour is crucial. Therefore, this paper focused on finding the impact of COVID-19 on saving practice of mobile financial service users of rural area as economic growth and development depend on a country’s level of domestic savings. To fully understand the situation the researchers aimed to find the answers to some key questions: (1) Did mobile financial service reach to rural people in this pandemic? (2) Did saving rate increased during pandemic? (3) What is the impact of mobile financial service on saving behavior of people? (4) What are the key determinants of saving practices of mobile banking users? Both descriptive and advanced statistical analysis has been used for analyzing the data and a cross sectional survey on user of mobile financial services has been performed. The study area was three subdistricts (Phulbaria, Nandail, Gouripur) of Mymensingh district in Bangladesh. A two-stage sampling technique was used for data collection. First three villages were chosen from the three selected sub-districts. Then, convenient villages were surveyed for collecting information through primary survey. Simple random sampling method has been used in selecting sample and collecting data from the respondent. A total of 210 users was interviewed from the selected areas. Statistical package SPSS was used for data analysis. Researchers found that mobile financial service industry has significantly grown during pandemic but the saving practices of rural people have decreased. Age, occupation, regularity of income, average monthly family income, saving habit, monthly income during pandemic are the significant factors of the saving practices of mobile banking users. The government should encourage rural residents to save more in formal than informal channel and should emphasis on Mobile Financial Service industry as it can be the answer to the economic problem.
Abstract: The world is passing a grievous phase because of a fast-spreading disease named COVID-19. Almost all countries have experienced the impact of coronavirus on their economy. Unexpectedly, due to that situation some industries like retail chain shops, online grocery shops, Mobile financial service, IT firms are experiencing growth in Bangladesh. Mobil...
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