A Study on the Relationship Between Group Citizenship Behavior and Service Innovation Performance

Huang Ying; Chen Chunni; Wang Jing

doi:doi:10.11648/j.ijebo.20210903.17

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A Study on the Relationship Between Group Citizenship Behavior and Service Innovation Performance

Huang Ying, Chen Chunni, Wang Jing

Published in International Journal of Economic Behavior and Organization (Volume 9, Issue 3)

Received: 31 July 2021 Accepted: 24 August 2021 Published: 30 August 2021

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Abstract

Service innovation is a fundamental method for service enterprises to enhance dynamic capability in building core competitive advantage and achieving sustained growth as well. The improvement of service innovation performance requires enterprises to have more open cooperation vision, and flexible coordination mechanism as well. More focuses have steadily changed from the traditional machine-driven standardized process to flexible talent development of work teams, especially the improvement of their service innovation performance. It requires groups to show more team spirit, as well as mutual sharing behavior, which is beyond duty and not for the purpose of commendation. Based on the mediating effect of organizational commitment and knowledge sharing, this paper explored the effect of group citizenship behavior on service innovation performance in Chinese context. With a sample of 498 employees of enterprises in China, this paper explored the relationship between group citizenship behavior, service innovation performance, organizational commitment and knowledge sharing by constructing a structural equation model. The results showed that organizational commitment and knowledge sharing played a partial mediating role between group citizenship behavior and service innovation performance. It is recommended to establish the employee centered enterprise culture and regulations; foster an open atmosphere which is conducive to communication and innovation; establish a fair and effective incentive distribution system; establish a diversified knowledge sharing effective incentive system and give full play to the role of learning organization.

Published in	International Journal of Economic Behavior and Organization (Volume 9, Issue 3)
DOI	10.11648/j.ijebo.20210903.17
Page(s)	94-102
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2021. Published by Science Publishing Group

Keywords

Group Citizenship Behavior, Service Innovation Performance, Knowledge Sharing

References

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[4]	Ehrhart M, Naumann S: Organizational citizenship behavior in work groups: a group norms approach [J]. Journal of Applied Psychology, 89 (6): 960 (2004).
[5]	Euwema M C, Wendt H, Emmerik H V: Leadership styles and group organizational citizenship behavior across cultures [J]. Journal of Organizational Behavior, 28 (8), 1035–1057 (2007).
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[7]	Chou S Y, Garcia D C: Group Organizational Citizenship Behavior in the Stages of Group Development [J]. International Journal of Business & Management, 6 (10), (2011).
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APA Style

Huang Ying, Chen Chunni, Wang Jing. (2021). A Study on the Relationship Between Group Citizenship Behavior and Service Innovation Performance. International Journal of Economic Behavior and Organization, 9(3), 94-102. https://doi.org/10.11648/j.ijebo.20210903.17

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ACS Style

Huang Ying; Chen Chunni; Wang Jing. A Study on the Relationship Between Group Citizenship Behavior and Service Innovation Performance. Int. J. Econ. Behav. Organ. 2021, 9(3), 94-102. doi: 10.11648/j.ijebo.20210903.17

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AMA Style

Huang Ying, Chen Chunni, Wang Jing. A Study on the Relationship Between Group Citizenship Behavior and Service Innovation Performance. Int J Econ Behav Organ. 2021;9(3):94-102. doi: 10.11648/j.ijebo.20210903.17

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@article{10.11648/j.ijebo.20210903.17,
  author = {Huang Ying and Chen Chunni and Wang Jing},
  title = {A Study on the Relationship Between Group Citizenship Behavior and Service Innovation Performance},
  journal = {International Journal of Economic Behavior and Organization},
  volume = {9},
  number = {3},
  pages = {94-102},
  doi = {10.11648/j.ijebo.20210903.17},
  url = {https://doi.org/10.11648/j.ijebo.20210903.17},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijebo.20210903.17},
  abstract = {Service innovation is a fundamental method for service enterprises to enhance dynamic capability in building core competitive advantage and achieving sustained growth as well. The improvement of service innovation performance requires enterprises to have more open cooperation vision, and flexible coordination mechanism as well. More focuses have steadily changed from the traditional machine-driven standardized process to flexible talent development of work teams, especially the improvement of their service innovation performance. It requires groups to show more team spirit, as well as mutual sharing behavior, which is beyond duty and not for the purpose of commendation. Based on the mediating effect of organizational commitment and knowledge sharing, this paper explored the effect of group citizenship behavior on service innovation performance in Chinese context. With a sample of 498 employees of enterprises in China, this paper explored the relationship between group citizenship behavior, service innovation performance, organizational commitment and knowledge sharing by constructing a structural equation model. The results showed that organizational commitment and knowledge sharing played a partial mediating role between group citizenship behavior and service innovation performance. It is recommended to establish the employee centered enterprise culture and regulations; foster an open atmosphere which is conducive to communication and innovation; establish a fair and effective incentive distribution system; establish a diversified knowledge sharing effective incentive system and give full play to the role of learning organization.},
 year = {2021}
}

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TY  - JOUR
T1  - A Study on the Relationship Between Group Citizenship Behavior and Service Innovation Performance
AU  - Huang Ying
AU  - Chen Chunni
AU  - Wang Jing
Y1  - 2021/08/30
PY  - 2021
N1  - https://doi.org/10.11648/j.ijebo.20210903.17
DO  - 10.11648/j.ijebo.20210903.17
T2  - International Journal of Economic Behavior and Organization
JF  - International Journal of Economic Behavior and Organization
JO  - International Journal of Economic Behavior and Organization
SP  - 94
EP  - 102
PB  - Science Publishing Group
SN  - 2328-7616
UR  - https://doi.org/10.11648/j.ijebo.20210903.17
AB  - Service innovation is a fundamental method for service enterprises to enhance dynamic capability in building core competitive advantage and achieving sustained growth as well. The improvement of service innovation performance requires enterprises to have more open cooperation vision, and flexible coordination mechanism as well. More focuses have steadily changed from the traditional machine-driven standardized process to flexible talent development of work teams, especially the improvement of their service innovation performance. It requires groups to show more team spirit, as well as mutual sharing behavior, which is beyond duty and not for the purpose of commendation. Based on the mediating effect of organizational commitment and knowledge sharing, this paper explored the effect of group citizenship behavior on service innovation performance in Chinese context. With a sample of 498 employees of enterprises in China, this paper explored the relationship between group citizenship behavior, service innovation performance, organizational commitment and knowledge sharing by constructing a structural equation model. The results showed that organizational commitment and knowledge sharing played a partial mediating role between group citizenship behavior and service innovation performance. It is recommended to establish the employee centered enterprise culture and regulations; foster an open atmosphere which is conducive to communication and innovation; establish a fair and effective incentive distribution system; establish a diversified knowledge sharing effective incentive system and give full play to the role of learning organization.
VL  - 9
IS  - 3
ER  -

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Author Information

Huang Ying

School of Business Management, Guangxi University, Nanning, China
Chen Chunni

Guangxi Power Grid Co., Ltd, Liuzhou, China
Wang Jing

School of Business Management, Guangxi University, Nanning, China

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Plain Text BibTeX RIS

APA Style

Huang Ying, Chen Chunni, Wang Jing. (2021). A Study on the Relationship Between Group Citizenship Behavior and Service Innovation Performance. International Journal of Economic Behavior and Organization, 9(3), 94-102. https://doi.org/10.11648/j.ijebo.20210903.17

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ACS Style

Huang Ying; Chen Chunni; Wang Jing. A Study on the Relationship Between Group Citizenship Behavior and Service Innovation Performance. Int. J. Econ. Behav. Organ. 2021, 9(3), 94-102. doi: 10.11648/j.ijebo.20210903.17

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AMA Style

Huang Ying, Chen Chunni, Wang Jing. A Study on the Relationship Between Group Citizenship Behavior and Service Innovation Performance. Int J Econ Behav Organ. 2021;9(3):94-102. doi: 10.11648/j.ijebo.20210903.17

Copy | Download

@article{10.11648/j.ijebo.20210903.17,
  author = {Huang Ying and Chen Chunni and Wang Jing},
  title = {A Study on the Relationship Between Group Citizenship Behavior and Service Innovation Performance},
  journal = {International Journal of Economic Behavior and Organization},
  volume = {9},
  number = {3},
  pages = {94-102},
  doi = {10.11648/j.ijebo.20210903.17},
  url = {https://doi.org/10.11648/j.ijebo.20210903.17},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijebo.20210903.17},
  abstract = {Service innovation is a fundamental method for service enterprises to enhance dynamic capability in building core competitive advantage and achieving sustained growth as well. The improvement of service innovation performance requires enterprises to have more open cooperation vision, and flexible coordination mechanism as well. More focuses have steadily changed from the traditional machine-driven standardized process to flexible talent development of work teams, especially the improvement of their service innovation performance. It requires groups to show more team spirit, as well as mutual sharing behavior, which is beyond duty and not for the purpose of commendation. Based on the mediating effect of organizational commitment and knowledge sharing, this paper explored the effect of group citizenship behavior on service innovation performance in Chinese context. With a sample of 498 employees of enterprises in China, this paper explored the relationship between group citizenship behavior, service innovation performance, organizational commitment and knowledge sharing by constructing a structural equation model. The results showed that organizational commitment and knowledge sharing played a partial mediating role between group citizenship behavior and service innovation performance. It is recommended to establish the employee centered enterprise culture and regulations; foster an open atmosphere which is conducive to communication and innovation; establish a fair and effective incentive distribution system; establish a diversified knowledge sharing effective incentive system and give full play to the role of learning organization.},
 year = {2021}
}

Copy | Download

TY  - JOUR
T1  - A Study on the Relationship Between Group Citizenship Behavior and Service Innovation Performance
AU  - Huang Ying
AU  - Chen Chunni
AU  - Wang Jing
Y1  - 2021/08/30
PY  - 2021
N1  - https://doi.org/10.11648/j.ijebo.20210903.17
DO  - 10.11648/j.ijebo.20210903.17
T2  - International Journal of Economic Behavior and Organization
JF  - International Journal of Economic Behavior and Organization
JO  - International Journal of Economic Behavior and Organization
SP  - 94
EP  - 102
PB  - Science Publishing Group
SN  - 2328-7616
UR  - https://doi.org/10.11648/j.ijebo.20210903.17
AB  - Service innovation is a fundamental method for service enterprises to enhance dynamic capability in building core competitive advantage and achieving sustained growth as well. The improvement of service innovation performance requires enterprises to have more open cooperation vision, and flexible coordination mechanism as well. More focuses have steadily changed from the traditional machine-driven standardized process to flexible talent development of work teams, especially the improvement of their service innovation performance. It requires groups to show more team spirit, as well as mutual sharing behavior, which is beyond duty and not for the purpose of commendation. Based on the mediating effect of organizational commitment and knowledge sharing, this paper explored the effect of group citizenship behavior on service innovation performance in Chinese context. With a sample of 498 employees of enterprises in China, this paper explored the relationship between group citizenship behavior, service innovation performance, organizational commitment and knowledge sharing by constructing a structural equation model. The results showed that organizational commitment and knowledge sharing played a partial mediating role between group citizenship behavior and service innovation performance. It is recommended to establish the employee centered enterprise culture and regulations; foster an open atmosphere which is conducive to communication and innovation; establish a fair and effective incentive distribution system; establish a diversified knowledge sharing effective incentive system and give full play to the role of learning organization.
VL  - 9
IS  - 3
ER  -

Copy | Download